ASF faced several challenges with their legacy systems, which were no longer capable of supporting their growing operations, including inefficiency and scalability issues due to the system’s inability to handle high volumes of data entries and customer interactions, resulting in delays and inefficiencies. Additionally, the lack of integration with modern tools and technologies caused fragmented processes and data silos, while the manual lead management process was prone to errors and delays. Furthermore, the system’s limited analytics capabilities hindered the provision of insights into operations and customer behaviour.

SeedData Systems was engaged to replace ASF’s legacy systems with a comprehensive, integrated CRM solution. Our approach included conducting thorough research into ASF’s business operations to understand their specific challenges and requirements, developing a bespoke CRM system from scratch tailored to ASF’s unique needs, and integrating the CRM with Twilio for communication and advanced analytics tools to provide actionable insights. We built a web application capable of handling over 1 million data entries per month, ensuring scalability and performance, and implemented automated routing filters to efficiently allocate leads to available executives, reducing manual intervention. Additionally, we enhanced lead tagging and management features for better tracking and follow-up.

The implementation of the new CRM system brought significant improvements to ASF’s operations by increasing efficiency through automated routing and lead management features that streamlined operations and reduced delays and errors. It also enhanced scalability, handling a high volume of data entries and customer interactions to support ASF’s growth. Improved integration with Twilio and analytics tools provided a unified platform for communication and insights, while advanced analytics capabilities enabled ASF to gain deeper insights into customer behavior and operational efficiency. Additionally, employee productivity saw a boost, with over 1000 employees effectively managing incoming leads, resulting in better customer service and satisfaction.